Whether you are expanding internationally or addressing your local Hispanic market, Spanish translation is an important step in growing your business.
English to Spanish translation is one of the first steps many companies take when they decide to expand internationally. They have good reason – Spanish is the 2nd most spoken language in the world. There are over 40 million Spanish native speakers and over 60 million people that speak it as a second language.
Today, more and more companies are adding Spanish translation to their websites, making Spanish the 3rd most used language on the Internet. If your web content or print marketing is only available in English, you’re missing out on an enormous potential customer base, who will turn to your competitors instead.
English to Spanish Translation:
Points to Consider
Just as English is different in the US and UK, Spanish translation is different across the world. Whether you are translating one document or an entire website, you need a Spanish translator that is well-versed in the regional preferences of your target market, such as vocabulary, expressions, even units of measurement. It is important to choose a Spanish native speaker who is also comfortable with the original English text that is being translated. They should be able understand the basic meaning as well as the nuances and even play on words. This is especially important for companies wishing to successfully convey their brand personality to Spanish-speaking markets.
Website Translation into Spanish
Translating your website, also known as localisation, is a crucial step for entering new markets, both in Europe, South America and even the United States. A successful business creates strong relationships with its customers, which can be achieved through a well-written website that clients can identify with. It is important to target the country, not just the language. This is because every country and region has its own customs and cultural references. By integrating this into your website, you will be able to show that you value your customer’s user experience on your site.
Our online translation services allow you to upload your web content in a variety formats for quick and easy Spanish translation. You can learn more about our platform here.
Spanish Translation of your Online Store
Only 2% of visitors to your store will actually purchase a product – that fact will make any store owner cringe. Often, this is due to a poor user experience, which can have a serious impact on sales. According to a recent study, 25% of online shoppers abandon their shopping carts because of difficulties with navigating the site and a further 13% abandon their carts because the prices were in a foreign currency. These problems can be avoided with the right translation and localisation of your online store. This involves Spanish translation of your product descriptions, meta data (title, descriptions, image tags, etc.), and other web content on your online store.
The work doesn’t stop there – you need to ensure that your website is displaying the local currency, as well as relevant tax, shipping and customer service information. We have also developed translation plugins for popular e-commerce tools such as Magento, PrestaShop and WordPress that allow you to translate your product descriptions directly from your store’s back-office.
Translating your Business
Documents into Spanish
In today’s digital world, a website is without a doubt a fundamental part of any business. Nevertheless, traditional marketing cannot be ignored, both in a B2B and B2C context. Spanish translation is important for your brochures, business cards, PowerPoint presentations, flyers, packaging and labels. Regional adaption is particularly important for specialised documents such as user manuals or direct marketing campaigns.
Translations for the Rest of Your Business
Your website and corporate brochure are obvious resources to translate into Spanish, but have you thought about your newsletters, customer service replies and social media posts?
These are important communication tools that often have a big impact on building your customer relationships. You can translate these via our online platform or through our email translation service.
English to Spanish Translation from
Anywhere at Any Time
Rather than looking for a translation agency in New York, London, Boston, Los Angeles, Miami, or Dallas, our online translation service allows you to place all your orders 24/7 from anywhere in the world.
Localised Spanish Translation
Our community of Spanish translators is located around the world, allowing us to offer localised Spanish for Spain, Mexico, Guatemala, Cuba, Honduras, El Salvador, Costa Rica, Panama, Puerto Rico, Colombia, Venezuela, Ecuador, Peru, Bolivia, Paraguay, and Equatorial Guinea.